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Archive for August 25th, 2008

The Digg Effect

The last 4 hours have seen me go through several emotions, excitement, shock, despair, frustration, to name but a few. After submitting one of my most popular articles (101 Atheist Quotes) to the atheism subreddit, it managed to climb its way to the top link. It also made it onto the reddit homepage if “atheism” was a category selected. This was exciting.

In the short space of an hour, 7000 people managed to connect to the site. Due to a badly configured file in the apache config, the entire server overloaded and crashed. After fixing the file, the server continued to run very slowly. A look at the logs showed a large amount of incoming traffic from Digg. With hesitation, I loaded up the Digg homepage, and saw the 101 Atheist Quotes article, with 487 votes. This was a combination of shock, excitement, terror, and despair.

The server was undergoing what is commonly referred to as “The Digg Effect”. Essentially a massive influx of visitors caused by an article being featured on Digg. The server promptly crashed again under the pressure, with PHP and Apache complaining about everything. This was frustrating, but we managed to get rid of the plugins that were causing the problem. At the same time we hastily installed the WP-Super-Cache plugin to help with the load.

Some hours later, the article had reached 850 votes, and it finally got pushed off the home page of Digg. This slowed down the traffic by a lot, but the votes were still going up, and only time will tell where it goes from here. Currently it has 976 votes, and is on the second page of the top last 24 hours section.

Of course, the kicker about this is that I didn’t even submit this to Digg (at least not this time). My original submission, made back in Febrary, managed to get around 36 diggs. This new submission was made by

Hopefully I got some new subscribers out of it, but I’m at least proud to say that other than a few errors, I survived the Digg effect in one piece!

4 comments

Written by Adrian Hayter

August 25th, 2008 at 8:21 am

Reddit & Readership

It is a universal truth: all bloggers are readership whores. We exist to get our blogs noticed and read by as many people as possible. I currently have several ways of spreading my articles on the internet, mostly through use of Digg, The Atheist Spot, Del.icio.us, and Reddit. I previously played about with StumbleUpon but found that submitting stuff is limited. If you don’t submit stuff from different websites, you get blocked out by the submission system until you do. For bloggers, this is useless.

Reddit is the next best thing as I have recently learned. I used to submit stuff to the general reddit website, and I got a few hits here are there. My reddit “karma” didn’t really go anywhere. A few days ago db0 published an article about increasing your readership (see what I mean? READERSHIP WHORES!!!) using the subreddit: atheism. Not being a regular reddit user, I had no idea what a subreddit was.

I do now. A subreddit is essentially a custom reddit based on a particular subject. The idea being that instead of submitting an article about star wars to the general reddit site, you can submit it to the subreddit “starwars” instead. People can subscribe to that subreddit, choosing only to get articles about Star Wars. Pretty neat. The “atheism” subreddit was created 7 months ago and has over 15,000 subscribers. THAT IS A LOT.

So I began submitting my articles to the atheism subreddit. My karma has almost tripled in the last 24 hours and is continually growing. My articles have been rated up more times than any of the ones I had previously submitted to the general reddit. To do a test, I submitted one of my first articles which was one of my most popular; the 101 Atheist Quotes one. In the last hour it has had a massive amount of hits, and it made me want to resubmit all of my previous articles. I’m not that much of a whore though.

What is great about the subreddit is that you can subscribe to its RSS feed and get a constantly updated list of new submissions. Of course, you get absolutely everything so that might pose a problem for amateur RSS users. Others (like myself) have RSS feeds set up in such a way that if I don’t check it every day I find myself with over 3000 unread articles. However this really isn’t advisable unless you spend more than 50% of the day on your computer.

So, to sum up:

The atheism subreddit is AWESOME. The Atheist Spot is equally awesome because it is dedicated totally to atheism and the developers are great guys who like to keep readership whores like myself well fed. Join both, submit to both, spread the word.

25 comments

Written by Adrian Hayter

August 25th, 2008 at 12:27 am