Ok, but seriously, the next stop on the Atheist Bus Campaign (which should really just be called the “Atheist Advertising Campaign” now) is a bunch of billboards set up in strategic locations across the UK; in London, Edinburgh, Cardiff, and Belfast respectively. The billboards display an important message concerning the religious labeling of children:

The "Please Don't Label Me" Billboard

The new advert (and similar variations of it) makes the rightful comparison between calling a child of Marxist parents a “Marxist child” and calling a child of Christian parents a “Christian child”. We shouldn’t be labeling children with the faiths or political views of their parents; we shouldn’t label kids at all. The billboard background is made up of a combination of political and religion labels for children, all the way from “Libertarian Child” in the top left, to “Liberal Child” in the bottom right.

Of course, like the buses, these adverts don’t have an agenda (although the religious will surely interpret one anyway). We aren’t telling people they can’t bring children up in their faith; we aren’t even telling them to stop labeling their children! What we’re asking is that parents let the child decide what they want to be called, and whether that happens early or later on in life is ultimately irrelevant, just as long as the child gets the final decision.

It’s a powerful message, and one worthy of more discussion. If you want to learn more about the campaign, or support it through donations, please visit the British Humanist Association campaign page.

Possibly Related Posts:

• The Children of the New BHA Billboards Are Not ‘Christian’
• Church of the Smashing Orangey Bit Responds to Atheist & Christian Billboards
• How Should Atheists Respond to a Christian Bus Advert?
• Ron Heather – Christian Bigot
• I Am Alive